Samantha Everts

It’s Rock Lottery season again so that means all of my extra time and energy is going straight into making it awesome.  Press releases, artist liasons, producing the web commercial, working with sponsors.  I’m only one gal and luckily I’ve got a team who are helping me not go crazy, but it’s hard to not try to do everything for myself.  My DIY ethic runs deep.

My Saturday afternoon- shooting the web commercial. Launches May 7!

This is what my Saturday looked like.  Yes, I doing makeup on a David Bowie impersonating actor was part of it.  As was ripping the fishnet tights of our hot rocker chick while she was in them- all in a day’s work!  Rock Lottery is just over two weeks away and I’m prepping for the first press conference I’ve ever been on the other side of the podium.  Every day there are small victories,  Tuesday’s were:  we have a gorgeous poster done, CBC’s Amada Putz will be hosting.

In my work-work this week was a battle between Hollywood agents and time differences and bad wifi.

Actual texts from this week’s work.

This is an actual conversation I had with one of my BFFs’ on Tuesday night.  I’ll leave it up to you to determine which one got completed…

It’s important to be able to escape from your own invented “Busy-ness.”  I was in a grumpy mood on Tuesday and forced myself to get out for a bike ride.  I felt so much better!

Biking oasis!

Another important lesson learned:  Don’t listen to Jian Ghomeshi interview Trent Reznor before trying to write your own music-related interview article.  I get envious that music interviewers like him not only get so much time to pick the artists brains (which is why I first started some 10 years ago by chasing down Alexisonfire).  Trent Reznor told one my absolute music journalist heroes Neil Strauss that “Making music is the most difficult things on earth.”  That stuck with me.

Exclaim Canada darling Rob Moire and I 9 years after first booking his band.

So did what my old friend Rob Moir tell me last night.  “Even if they don’t buy a CD they have to come away with something from you.”  He’s making that extra effort to connect and I know he’ll succeed.  I booked his old band Dead Letter Department a full 9 years ago and it was really cool catching up with him over dinner before his show.  I’ve been talking about this with a few people lately and it’s becoming more apparent that those involved in the music scene/industry as musicians/photographers/writers/whatever are now making it a living at it, and that’s so cool.  I like to remind my mother that the hardcore punk music that she hated overhearing from my bedroom now pays the bills.  I met Rob when his band played a show I booked in Shawville, Quebec.  He’s about to head off on a 65-date tour that will land him in Germany to Australia until October.

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